The challenge
Making climate action easier to begin.
Bridgeford Group supports businesses through renewable energy, energy efficiency, and building-services engineering. My individual proposal explored how Bridgeford could better engage businesses in climate action.
My individual proposal
A pathway with visible progress.
Sustainability Gems explored how recognition and visible progress could make sustainability participation more approachable for businesses. I developed the proposal around practical barriers to getting started and ways to encourage continued engagement.
How I developed it
Research, test, refine.
Understand
Mapped stakeholders and the barriers businesses face, including awareness, financial pressure, and uncertainty about where to begin.
Shape
Used Design Thinking and ideation to shape a proposal around business needs.
Refine
Applied Lean Startup, early prototypes, and feedback to make the proposal clearer and more practical.
Outcome and learning
Turning research into a practical proposal.
The outcome was an individual innovation proposal informed by stakeholder research, early prototypes, and feedback. The experience strengthened my ability to translate a broad sustainability challenge into a focused concept, communicate its value, and refine ideas around stakeholder needs.